Woman Project
The normalization of violence against women starts with passive aggression that reinforces traditional gender roles in relationships. Small abuses—whether through words, assumptions, or silences—lead to greater forms of violence, such as femicide, sexual harassment, and sexism, by normalizing disrespect and inequality.
Mujer is a series of four conceptual works that explore the empowered woman: her origin, nature, and journey toward self-realization through the intervention of everyday objects.
Complete “Inversion” works
The video installation simulates a commercial display with three products and a screen that plays an advertisement in the style of the 1960s, when advertising promoted patriarchal behaviors towards women. The commercials promote products consumed by women due to external factors, with no connection to their empowerment or self-knowledge. The work offers an unexpected twist to awaken the independent woman, owner of herself, who values and loves herself.
